MRPP (Multifunctional Revenue & Performance Platform) is a SaaS
              solution for networks, media buying agencies and DSP platforms
              that helps to manage traffic flows and their monetization. Unlike
              the analogues common ( known) on the market, our platform requires
              much less resources for integration and maintenance of the
              architecture, which allows to reduce the cost of its use. MRPP
              platform meets all the requirements necessary to ensure your
              activity:
              - Logic of traffic distribution (Rotation) in accordance with the
              settings of advertising campaigns and their performance.
              - Collection and analysis of statistic data using online mode: by
              the number of ad impressions, conversions, accruals from
              advertisers, accrual of funds for payments to publishers, company
              profit, and other important statistical parameters.
              - Collection and analysis of user technical data (by device type,
              platform, country, and other parameters of advertising display)
              - Integration via API with other systems (SSP)
              - Ability to store history (log files) of events.
              Thus, most of the customer service functionality is automated by
              adjusting the system response scenarios depending on the target
              action on the MRPP platform, further adapting the scripts to
              changing circumstances and integrating third-party services that
              replace a large number of staff units.